Okay, continuing the theme of the role of art/aesthetics in prefigurative politics,
My overarching argument in this collection of essays is that any hope for deep revision in the established politico-economic order depends on acknowledging, appreciating, and operating within the aesthetic dimension. It is one thing to establish firm scientific, ethical, and philosophical foundations for an alternative form of societal organisation. But if there is no felt need in society for such a political transformation then this can be understood in part as an aesthetic obstacle that demands an aesthetic intervention or series of interventions.
In the essay "Art Against Empire: Marcuse on the Aesthetics of Revolt" Alexander digs into the role of the aesthetic in preparing consciousness for political (/social) change.
The vexed problem that follows is that it is not clear why art should speak the language of the people if that language is not yet the language of liberation.21 For example, little is to be achieved if a culture thinks that the existential malaise caused by consumerism can only be solved by more consumption; or if the ecological problems caused by capitalist growth and extraction can only be solved by more of the same.
(In a previous essay he discussed "capitalist realism", the idea that it's become essentially impossible to imagine any society other than a capitalistic one.)
I think aesthetics + ERE Praxis/the existence of ERE people are/can be an effective 1-2 punch to disassemble Consumer Realism. Art can exist that indicts consumerism and imagines post-consumer society, but it will fall on deaf ears and blind eyes connected to brains unable to imagine non-consumerist modalities of life. But add the dagger of the irrefutable existence of post-consumer people living amongst the consumerist hordes, and it becomes more difficult to retain the illusion.
This is why it's actually important and "great" in the way Jacob meant it to not ride into the sunset after hitting WL6+. The World Needs Your Journal! (and IRL engagement in the world/society...)
I actually think that there's another role aesthetics/art can play here, which is giving us ERE folk tools with which to talk about our lives. So many of us, myself included, resort to little half-truths and avoidant lies to explain our lifestyles in terms that consumers will understand, because it's a pain in the dick to crack their Overton Windows to include post-consumer realities. Perhaps there are artistic works existant or yet-to-exist that can help. "Have you read/seen movie/book/podcast x? I'm doing something like that."
Back to Alexander:
...This is perhaps why Percy Bysshe Shelley was prepared to declare that ‘poets are the unacknowledged legislators of the world’,26 suggesting that aesthetic revolutions often precede revolutions in political economy, sometimes in subtle ways. As quoted in an earlier essay, J.G. Ballard once stated that ‘many of the great cultural shifts that prepare the way for political change are largely aesthetic.’
I mean, yeah, the common response you get from normies confronted with ERE praxis is "but why?" Alexander's take is that these are people who have not been confronted with an aesthetic challenge to their known mode of existence - there is no apparent Why at all.
A personal reflection is that my personal aesthetics is a HUGE reason why ERE resonated with me so strongly and immediately. I'd been steeped in aesthetic yearnings for a different mode of being for over a decade: I had the aesthetic (as well as thermodynamic) indictment of consumerism (I saw ugliness and moral corruption everywhere I looked), I had the aesthetic imagined worlds of a post-consumer society (Entropia, Retrotopia, The Ecotechnic Future, etc etc (etc!)), but I lacked the connection to a praxis - a "what to do next Tuesday". Without the aesthetic pressure I doubt I'd have taken to ERE at all - I'd have had no "why". The *intensity* of my "why" can be explained almost entirely in aesthetic, aka inner-world sensuality/subjective-experience, terms.
...art is also the promise of liberation and can point to new forms of prosperity. Art and aesthetic interventions in culture can offer or invent alternative mythologies of existence, expanding the imagination in ways that make new ways of living and being comprehensible, plausible, and attractive.
...
Aesthetically creating new mythopoetic foundations of a society underpins everything else that follows – including politics and economics. This is because myth and narrative are what structure and rework the popular imagination, including the consciousness of the agents of change. Politics and economics always operate in the service of story, so what that story is obviously matters a great deal.
Boom.
However, lest we get too carried away with ourselves, Alexander warns that of course art cannot change the world:
In any case, ‘[a]rt cannot redeem its promise, and reality offers no promises, only chances.’33 As noted earlier, art itself cannot change the world, it can only change the minds and sensibilities of people who must then act in the world to change it. Marcuse claimed that the ‘indictment and the promise preserved in art lose their unreal or utopian character to the degree to which they inform the strategy of oppositional movements…’34 The hope which art represents must not remain ‘ideal’ – again, this is art’s hidden categorical imperative. It must not point to a world of mere fiction or fantasy, but articulate through aesthetic form the concrete possibilities that call for realisation.
Still, a point to the power of art:
Totalitarian governments acknowledge the power of art through the ferocity of their censorship. If art did not threaten the power structures of political society, presumably novelists, poets, and playwrights would be free to write whatever they wanted, no matter how critical.
This next quote is just a great concise summation of The Predicament:
As material wealth expanded over recent centuries, one might have thought that wealth would have become less important and desired; that affluent societies, in particular, would have recognised the diminishing marginal utility of money, and redirected social energies toward non-materialistic pursuits. But somehow, the diminishing returns have been not just disguised but inverted. Growth in consumption seems more important than ever, as if we have been conditioned against the desire for freedom. In the relentless pursuit of ‘more’ – a goal that it was assumed would liberate us – we have bound ourselves to a conception of progress that perpetuates our servitude while at the same time making ecological devastation a way of life.
We have arrived at a stage in history where we cannot transcend the existing system without transcending ourselves. That is, we must liberate ourselves from the exploitative apparatus of this society but first we must free ourselves from what we have been made into.
This, to me, speaks to The Crowbar. A primary motivation for "doing" ERE in a crowbar/speedrun/violent manner is that my goal has always been personal transformation: I'm trying to become a qualitatively different person. It's hard? Of course it's hard! It's like dying! No death, no rebirth!
By liberating ourselves from ourselves, we are freer to rediscover the life- enhancing forces and sensuous aesthetic qualities that are largely absent in a life often wasted in unending competitive performance and materialistic pursuits. Without this transformation of our inner realities, the consumer mentality and its mutilated experience would merely be reproduced in the new society.
...
The ‘needs’ that have been engineered into us have a stabilising, conservative force: the counterrevolution of capitalism has become embedded in the structure of our instincts and ‘second nature’. Marcuse argued that this ‘militates against any change that would disrupt and perhaps even abolish the dependence of man on a market ever more densely filled with merchandise – abolish his existence as a consumer consuming himself in buying and selling.’43
...
What this suggests is that the transition to a radically new type of society will not involve the broader satisfaction of existing needs, but a rupture with the needs and desires that currently define advanced capitalism.
^Paging JnG...
There's a bunch of lines in these essays that are just absolutely savage in a buttoned-down academic sort of way, and I love it. This is the most fun reading I've had in a while.