Sufficient in context would mean enough to satisfy investors/meet their targets for investment/growth. I really was speaking more towards a minimum net profit.Scrubby wrote:What is sufficient income? Why is it so much higher for some companies than others? Apple and Microsoft pay very little taxes, but they still charge very high prices for their products compared to what it costs to make them.IlliniDave wrote:The money used by the business to pay the taxes comes out of the pockets of the customers/consumers. Prices are set high enough to generate sufficient income to the company/corporation so that they make an acceptable profit net of taxes.
Businesses aren't charity operations. If they can charge high prices they will. If all taxes on profits went away they wouldn't lower their prices, they would just pocket the extra money. As they are already trying to maximise their profits it naturally follows that increasing the prices would lead to lower profits after taxes, not matter what the tax rate on those profits is.
Of course, most businesses will charge as much as they can and maximize their profits.
But there's this pesky thing called competition in a free market. For example a gas station may want to increase it's gross proceeds by $0.50/gallon. But if it raises its price $0.50/gallon, it won't sell much gas. It's customers will go to the competitor across the street or down the road where they can get gas $0.50/gal cheaper.
So if business income taxes go away prices will begin to go down as businesses strive to increase their sales by having lower prices than their competition.
Companies like Microsoft and Apple are somewhat unique in that they are a long way ahead of their competition, and in many respects don't really have true competition. But in the wide word of free market capitalism, they are anomalies.