It's so flavorful and beefy. I previously used a full heaping tbsp of Better than Bouillion Beef Base for our soup meal (usually a quick Pho without noodles). Now I cut that in half and supplement with fond juice. It tastes even better and reduces the cost of the beef base by quite a bit. These jars cost $4.65 a piece -- with sales tax on food here in Oklahoma -- and last about a month. So that yearly expense is normally 12 x $4.65 = $56 per year. But if I am now cutting that in HALF I am saving $28 per year. $28 saved per year for a better tasting soup base. Not bad

