To bounce off of this and the recent comments made about straddling the line between conformity and non-conformity: at the individual level, it seems that an internally consistent morality requires an acceptance of partial information. How should an individual make decisions when (a) time is finite, (b) space is finite, (c) attention is limited, (d) all information is incomplete, (e) decisions affect outcomes and outcomes affect survival, (f) unknown unknowns exist, and (g) imperfect recall.
In the Kohlberg's stages of moral development, the post-conventional stages are at the climax. In related studies, some of the test subjects started to regress backwards later in life.
The Haidt model looks at the primary human values (care, fairness, loyalty, authority, purity) and how liberals and conservatives rank them. Perhaps purity has two different levels of application. On a more rudimentary level, purity acts similarly to authority where an individual accepts that something should be preserved because someone they respect says so. On a more advanced level, purity could be accepting that something should be preserved simply because it has outlasted other things (therefore the functionality is likely more complex than humans can measure).
I think this relates to conformity, because after an individual has analyzed something to the point of diminishing returns they may start to recognize their own limitations in understanding. At this point they would be wise to accept their inherent limitations and respect that which has proven valuable (by being persistent). This implies to me that evolutionary theory cannot be decoupled from morality without loosing stability. Evolutionary theory attempts to model how complexity emerged, and this is necessary for defining systems in a stable way. Another way of saying this is that knowledge takes time, because a lone structural mapping does not indicate how parts are connected or influenced by each other (spooky action at a distance).
On a more practical level, perhaps a successful non-conformist is someone who is indistinguishable by the crowd, but that becomes more distinguished on the margins overtime. The crowd is stable since that is where gradualism dominates selection, but the margins are where punctuated equilibrium dominates selection.