Oprah's Final Favorite Things

How to pass, fit in, eventually set an example, and ultimately lead the way.
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KevinW
Posts: 959
Joined: Mon Aug 02, 2010 4:45 am

Post by KevinW »

Oh man:

http://jezebel.com/5694717/everyone-los ... ite-things
Just in time for Black Friday.
(I figured this category covered dealing with non-ERErs.)


RightClawSouth
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Joined: Wed Jul 28, 2010 3:15 am

Post by RightClawSouth »

I wonder if they have to pay tax on all that?...


KevinW
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Joined: Mon Aug 02, 2010 4:45 am

Post by KevinW »

I imagine they do. There was some controversy when she gave her audience Pontiac G6 cars, and then they all had to pay tax on them.


Q
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Joined: Thu Jul 22, 2010 8:58 pm

Post by Q »

The news said that she will be covering the taxes and all that jazz


Mo
Posts: 443
Joined: Wed Jul 28, 2010 1:35 pm

Post by Mo »

First of all, I thought that the gift GIVER paid the taxes on gifts given over $13k per person per year.
Second, didn't there used to be a lifetime gift exemption?
Lastly, if both of these are untrue, wouldn't it seem that if a gift of say, $20k, required a tax payment of $6k, and then the gift giver paid the $6k, that the $6k would be taxed too, perhaps coming to $1.8k, and then if that were to be covered, it too would have to be taxed as income...
The only way to end the cycle is to pay some of your own taxes. I know it doesn't work that way, but theoretically, should or shouldn't it?


Robert Muir
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Joined: Thu Jul 22, 2010 10:15 pm

Post by Robert Muir »

Oprah's "gifts" don't fall under the $13k gift exemption. They fall under the sweepstakes type of scheme. The corporation writes off the "gift" and thus doesn't pay taxes. The recipient receives a 1099 form and must declare the value of the prize as income.
As KevinW mentioned, Oprah got burned, publicity-wise, in the "free" car giveaway a few years ago. The cars were provided by the manufacturer and after the bad publicity, she announced that her company would cover the cost of the income taxes. I don't know if she issued them a 1099 for the cost of paying for the income tax. :)
The cool thing from the perspective of the company providing the prizes is that they get to write off the full MSRP of the prize. So if the prize cost the company $10,000 to build, but the MSRP is $20,000, they'll issue a 1099 for $20k and deduct that amount from their taxable revenues.


KevinW
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Joined: Mon Aug 02, 2010 4:45 am

Post by KevinW »

To me, the notable thing is the hysterical frenzy that the audience works themselves into. All for bougie material stuff that no one needs.


Kevin M
Posts: 211
Joined: Thu Jul 22, 2010 8:58 pm

Post by Kevin M »

As a CPA, I've wondered how they handle it. If it is truly a gift from Oprah to the audience, she would have to own the stuff and give it to them and cover the tax on the value over $13,000 for each person. In that case, it's not taxable to the recipient, just like getting Christmas gifts isn't taxable.
My guess is the companies just give the stuff directly to the audience and thus the people get a 1099 for a prize/award which is taxable similar to lottery winnings.


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