Much in the book which most American's don't know or suspect though.
It looks like the book could be helpful in talking to our friends and family, co-workers and blog readers, or whatever, about saving money, physical health, and all our other excesses.
I just read a statistic that says only 7% of people who try to stop smoking succeed.
Of those that do, however, 90% stopped cold turkey.
Which implies to me that it is more a matter of mind-set than it is the actual physical withdrawal itself. The people who go cold-turkey go through the strongest withdrawal, yet are less likely to give in than those who use something to quell cravings.
Whether its smoking, dieting, or impulse buying, will-power may come more than anything in acknowledging that it will be uncomfortable and powering through it, rather than finding tricks to make it more tolerable.
Come to think of it, that reminds me of bootcamp...