Finally got around to watching this. Thank you for sharing this with us. I read all of this information from a book called "NurtureShock" some time ago. Perhaps this video is good for people not wanting (or have no time) to go through an entire book?
Your questions and points you raise are very good.
I see that one of the reasons children are more vulnerable than adults is because the thinking behind most of these marketing and other trends for children is a projection of grown ups' minds and grown ups' worlds into childrens' worlds! This is simply medically and scientifically not true. Childrens' brains, physiology, mental development, etc., are very different to adults. This is medically proven. This means that the effect is more drastic and more adverse on children and manifests at a later date with repercussions.
> why has so much effort been put into marketing
> to adults, historically?
This is true historically, but the film shows that children are being bombarded even more dangerously so.
There's also Martin Lindstrom's book called "Brandwashed"
which discusses these points at length.
1. Watching this made me appreciate my mothers' TV curfew while we grew up, and my own rejection of TV so much more now.
2. I have mixed feelings about "more regulation". It merely feeds into bureaucrats. I am from India, and my mistrust of governmental regulations run deep!
Also, regulation in itself is toothless. It is policing and the implementation that cause problems in most places. Then there is the muscle (cash) power of companies to get around regulation, roll them back, etc.
3. With two jobs, a fractured social capital, more and more nuclear families, "it is the responsibility of parents" don't cut it with that much conviction for me as well.
There must be a half-way house of points 2 and 3 for me in this particular case.
Ultimately to me, this sort of collective behaviour does boil down to "Is Humanity worth saving?" and I feel clearly, we don't deserve to be saved any more than a dodo or a river dolphin!