@jp - I recently saw some poster making the rounds on facebook. The background was a US camo country arm patch and it was written by some US soldier stating that he was willing to go fight the evil and only waiting for the politicians to give the go-signal. It received lots of Likes. Very inspiring!
The problem is that the other side doesn't see our side as superior. When we torture our pows with water boarding, dogs, humiliation, heat/cold, and various stress positions---and those pictures get published on the front page of the media as well. When our sanctions cause hundreds of thousands deaths (and that, in Albright's words, "the price is worth it"). When we forcefeed people in Guantanamo. When we see gun/drone camera images of people while the gunners refer to the dead as splatter or whatever the term is. The other side sees us exactly the same way as we see them when they execute their pows in the most graphic manner.
I bet they're circulating their own facebook memes using more or less the same moral reasoning. I bet they're inspired too.
All this "inspiration" spells trouble!
We treat our women well. Yes, conversely our culture is inferior when it comes to economic behaviour that makes us rich---making it much easier to afford those very freedoms/education/equality---at the cost of making people (except a minute elite) poor in other countries. As well, neither does the flu invade other countries claiming it's bringing them freedom and democracy(*). It just does what it does because it's in its nature.
You know the story about the frog and the scorpion, right?
http://en.wikipedia.org/wiki/The_Scorpion_and_the_Frog
(*) Maybe it does. It's just that we're not listening to flu-propaganda and simply observe everything it actually does.
There are, in the world, people who will readily fight(**) what they consider atrocities or simply whatever they find unfair but especially for a chance to put on a shirt. When both sides are guilty. These people will don either shirt accordingly. That is when inevitable ongoing conflict becomes almost a law of nature. The form of the fight is simply defined by the nature of the parties, here empire vs indigent rebels.
(**) Especially adolescent males.
As long as either side can find plenty of moral arguments as to why their side is superior, there will be plenty of men (and women) willing to join the fight wearing their respective shirt. As long as both sides pour fuel on the fire, it will continue. Business as usual. Nothing is happening here we haven't seen many times before.